The proprietary technology launches as a standalone product for brands and agencies seeking to optimize media spend during ...

Thomas Stopka is an associate professor and epidemiologist with the Department of Public Health and Community Medicine at the Tufts University School of Medicine. In his NIH-funded interdisciplinary ...

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. This a famous quote from marketing pioneer John Wanamaker and even 100+ years later, it still holds true as ...

This course offers a rigorous yet practical exploration of Bayesian reasoning for data-driven inference and decision-making. Students will gain a deep understanding of probabilistic modeling, and ...

Scientists have developed a method to identify symmetries in multi-dimensional data using Bayesian statistical techniques. Bayesian statistics has been in the spotlight in recent years due to ...

HOUSTON--(BUSINESS WIRE)--Kipi.ai is excited to offer its Marketing Mix Modeling and Analytics App on the Snowflake AI Data Cloud. As a trusted services partner in Snowflake’s latest report, Modern ...

In recent years, substantial effort has been devoted to methods for analyzing data containing mixed response types, but such techniques typically do not include rank data among the response types.

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...