The CEO tells the Journal that Apple plans to raise prices on its products to offset the surging costs of both memory and storage.

Apple says product prices may go up because a key part used in its devices has become much more expensive. According to Apple CEO Tim Cook, the company is facing major cost pressure from memory and ...

Tim Cook is the chief executive officer of Apple and a member of its board of directors. Since succeeding co-founder Steve Jobs, Cook has led the company through a period of substantial expansion, ...

Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to skyrocketing prices for memory chips. "We're doing our best to mitigate the ...

John Ternus, the company’s senior vice president of hardware engineering, will replace Cook as CEO on September 1. Cook will stay on as executive chairman. Cook’s departure had been speculated upon in ...

Tim Cook, who will hand over the reins to John Ternus in September, did not disclose when or how much prices might rise, nor which products could be impacted.