AOL

Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

The youngest generation, born between 2010 and now, is now generating $100 billion in direct spending power annually, according to a new report. Gen Alpha, made up of digital natives, is spending ...
Retail Dive

Walmart winds down Roblox play as metaverse lands in privacy crosshairs

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...
The New York Times

Generation Alpha’s FarmVille Is Growing Like Crazy in Roblox

On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time. Many were not yet teenagers. By Kieran Press-Reynolds Anyone older than ...
PC Gamer

'There is a chance that they will stay in Roblox': Gen Alpha is into PC gaming, but one industry analyst isn't so sure they're going to age out of their favorite haunt

The kids are playing computer games. According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or ...