One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality experiments. These experiments are ...

SEBI is set to introduce a unified Common Advertisement Code for financial intermediaries, aiming to consolidate various existing regulations. This systematic overhaul will enhance compliance ease and ...

MUMBAI: The markets watchdog Securities and Exchange Board (Sebi) has proposed a common advertisement code across intermediaries along with permitting celebrity endorsements at the entity level but ...

The Securities and Exchange Board of India (SEBI) has proposed a new Common Advertisement Code (CAC) that would classify finfluencers and AI-generated virtual avatars as celebrities for advertising ...

Ofcom has published its long-awaited draft Fraudulent Advertising Codes of Practice, setting out how Category 1 and Category ...

Securities and Exchange Board of India (SEBI) proposed to bring in a common advertisement code for all entities that it regulates, according to a consultation paper released June 23. The markets ...

The Securities and Exchange Board of India (SEBI) on Tuesday released a consultation paper proposing a Common Advertisement Code (CAC) for specified regulated entities, aimed at replacing multiple ...