The current Instagram app is more like three or four apps in a trenchcoat. There’s the grid, which is probably what anyone over the age of 35 thinks of as Instagram. Then there’s Stories — shamelessly copied from Snapchat — which I’ll admit I enjoy. There’s also Reels, which is where you can watch short videos a week after they were big on TikTok.

You can add a Challenge sticker on an Instagram story to create a challenge or participate in a viral challenge.

EXCLUSIVE: As a comic whose life changed when his clips took off on TikTok — someone who went from performing on the back of a truck to selling out the nation’s largest venues in the span of a couple years — Matt Rife is often asked what advice he ...