Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...

GetHookd has released a new guide analyzing four gym Facebook advertising campaigns and the emotional triggers behind their success, offering fitness marketers insights into what drives engagement and ...

Next month, Google Ads will remove the examples it provides in its Google Ads Legal Requirements policy. Google posted that on August 7, 2023, it will no longer list examples on the page. Google wrote ...

Think about your social media scrolling behavior. What makes you stop and take a second look at a post? More often than not, it’s the graphic — whether it’s a sarcastic GIF, a hilarious cat, or a ...

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

Launching with a bigger budget doesn't guarantee faster growth. Here's how to build momentum without wasting spend.